Embed Articles Just Like Videos With Repost

Based in San Francisco, California, Repost is a new startup that aims to make it easy to share content online. Taking a cue from the video industry, the Repost platform allows you to embed complete articles anywhere easily and quickly. According to founder and CEO John Pettitt, while sharing services are a dime a dozen, they don't actually share the content; they share links to the content, which is very different. Pettitt goes on to say, “If you want to take an article from one site and publish it on another, you have to find a person, get permission, and then manually copy it.” You have to preserve the formatting, too. Then there's the issue of search engines seeing your republished content as a duplicate.

But with Repost, you simply copy and paste an embed code onto your site. You don't have to worry about the formatting as Repost will automatically format all of the article's elements (photos, links, and rich media) to match the look and feel of your site. Further, the republished article updates whenever the original changes. And because the author is basically inviting you to share their article, you don't have to request for permission. The source publisher maintains ownership of their content, receiving attribution and even analytics.

Repost already has 3.5 million articles from 4,000 publishers, including PR Newswire, Slashdot, Fox Sports, The Inquirer, and PandoDaily. Reposted articles have a 5.7 percent clickthrough rate, compared to links that only have a 2 percent chance of being clicked. Readers are also more likely to read farther down the page.

Repost works on any platform that supports JavaScript, including paywalled sites, which can share snippets of their content. Repost is currently building a partnership with a paywalled site and plans to add e-commerce features to its platform in the future.

Here is a sample of a Reposted article:

Why Is It So Hard to Share Content? (via Repost)

Yes, there are lots of sharing services. But here’s the thing, they don’t actually share the content. They share links to content. VERY different. If you want to take an article from one site and publish it on another, you have to find a person, get permission, and then manually copy it. Assuming…

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