Headquartered in Stockholm, Sweden, Virtusize is a virtual fitting solution that helps online retailers illustrate the size and fit of clothes online. The startup was founded in 2011 by a group of friends who shared a passion for the digital and fashion worlds. Like many online shoppers, they had trouble finding clothes that were the right size or fit and often had to return items. They figured other people must have the same problem, so they decided to create a solution.
With Virtusize, consumers can compare a garment they want to buy with something they already own. The service is currently available at more than 20 online retailers across Europe, including ASOS, Stylebop, WeSC, and Nelly. Virtusize aims to reduce the number of fit-related returns, increase sales, and improve the shopping experience.
Backed by Swedish investment company Öresund and several angel investors, Virtusize seeks to become a global standard for illustrating the size and fit of apparel sold online.