Wednesday, February 5, 2014

BleepBleeps: Cute Devices Make Family Life Easier

BleepBleeps is a London-based startup looking to make parenting easier and more fun. Its launch product, Sammy Screamer, is “a cute little movement sensor” that helps you keep an eye on your stuff. With a magnetized back and loop fixing, Sammy can be placed on just about anything you want to watch over, be it a door, a bag, a stroller, a cookie jar, or your fridge. Sammy connects to the BleepBleeps smartphone app, which you can use to set its sensitivity and volume. Then if someone moves your stuff, Sammy screams and sends a notification to your phone.

The first device created by BleepBleeps, Sammy Screamer is currently being Kickstarted. You can still avail of early bird pricing and get a red Sammy Screamer for $60 or a set of three (in red, orange, and pink) for $150. BleepBleeps is offering free worldwide shipping and aims to get Sammy into the hands of its backers by August.

BleepBleeps has more family-friendly devices on the way, including an ear thermometer (Tony Tempa), GPS bracelet (Cecil G), ultrasound pregnancy scanner (Ultra Stan), male fertility tester (Master Bates), video baby monitor (David Camera), ovulation tester (Olivia P Sticks), and GPS device (Lilly Loco). Each character has a face and a unique bleep bleep sound when activated. The aesthetics of the lineup is inspired by the simple geometric shapes of children's building blocks, Japanese vinyl toys, and Italian kitchenware brand Alessi.

Headed by CEO and creative director Tom Evans, BleepBleeps is run by a small but talented multidisciplinary team with backgrounds in branding, design, communications, new product development, digital, user experience, and hardware and software development. The crew has extensive experience with creative businesses and has delivered major projects for some of the world's biggest brands.

Despite being a new company, BleepBleeps has already received much media attention, having been mentioned by The Telegraph, PSFK, Geek Insider, Geekosystem, Livingetc, and Wired.

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