SnuggWugg: A Mother’s Best Friend

Many innovative products are created to fill a need that no one else has thought of doing something about. For Lisa Cash Hanson, the need was to keep her fussy and colicky baby still while she changed her diapers. The solution she came up with was the SnuggWugg pillow which keeps babies from kicking and screaming while their diapers are being changed by entertaining them with various colors, textures, and other stuff that are safe for babies to play with. These are all incorporated into a body hugging pillow that cradles the baby and keeps him or her still. Later on, Hanson found that her innovative pillow also worked well when she takes her daughter on trips as well.

The success she had with her own daughter prompted her to create more designs and sell them online. She also has how-to videos on her website to teach her customers how to use the pillow for various activities. The product became an instant hit with popular website PopSugar featuring SnuggWugg as one of the New Baby and Kid Products We Can’t Wait to See in 2015.