Tuesday, April 24, 2012

Bringing the Magic of Children's Books to Modern Devices

Founded by mother of three Lynette Mattke, PicPocket Books is a company that publishes children's books in the form of iPhone, iPad, and iPod Touch apps. When her husband brought home an iPod Touch in early 2009, Mattke noticed that there were no high quality children's books in the App Store. According to her, “There were lots of podcasts, but nothing with pictures. That's when the idea fell into my lap.”

Since she had no technological background, Mattke hired a family friend to develop the software she needed. She then approached publishers and offered to digitize some of their printed books for free, in exchange for a share of the revenue. Later that July, the first PicPocket Books app was released, and Mattke was soon being contacted by emerging authors.

At present, PicPocket Books has put out more than 50 fiction and non-fiction titles, including classics such as Cinderella and Sleeping Beauty. Each book costs between $0.99 and $3.99.

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