Tuesday, April 10, 2012

Free App Puts Phones on Data Diet

When a friend came home from vacation with $1,000 in wireless roaming charges, Israeli software developer Roi Tiger (pronounced “Tigger”) thought it was ridiculous and thus decided to create something that would reduce sky-high mobile data bills.

Tiger's undertaking eventually led to a startup called Onavo, where he now works as CTO. With offices in Tel Aviv and San Francisco, Onavo offers free iOS and Android apps that give control back to users.

As the first and only consumer-oriented data management app, Onavo helps users get the most out of their plan by compressing data, so usage is shrunk to as much as 80 percent. Additionally, the software generates monthly activity reports and informs users which apps are hogging data.

Described as a “must-have app” by The Next Web and TechCrunch, Onavo has been downloaded a million times in 150 countries. Earlier this year, the company raised $10 million from Magma Venture Partners, Horizons Ventures, Motorola Mobility Ventures, and Sequoia Capital.

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