Saturday, August 11, 2012

Senzari, a New Way to Discover New Music

Founded by serial entrepreneur Bill Hajjar, Senzari is a Miami, Florida-based tech company that develops premium digital entertainment services. Senzari first introduced itself to music lovers and radio listeners with its Music Platform, which allows users to stream music and radio on various devices such as PCs and mobile phones.

Recently, Senzari unveiled AMP3, its new recommendation engine. And unlike the recommendation features of Pandora and other competitors, AMP3 can be customized according to popularity, tempo, similarity, and discovery. AMP3, which took nine months to develop, was made possible with the help of technology developments like big data-analyzing tools and Open Graph by Facebook. According to COO Demian Bellumio, AMP3's launch makes Senzari a platform that connects the dots and goes beyond creating new experiences based on music.

Currently available in the US, UK, Brazil, and Spain, Senzari is set to arrive in Italy and certain Latin American countries next.

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