Sunday, November 10, 2013

Children's App Maker TabTale Continues to Grow

Founded in 2010, TabTale is an Israel-based startup that makes interactive books, games, and educational apps for children. TabTale's first product was a storybook app that the founders created in response to their own kids' needs. Since then, the company has been committed to producing innovative learning experiences for kids all over the world. Today, TabTale's catalog comprises more than 80 apps in multiple languages, including Wedding Salon, My Vehicle Universe, Baby Dream House, Doctor X, Design It!, Fairy Princess Fashion, Smoothie Master, Pirate Rush, Toy Tangram, and Puppy's Birthday Party. Many of the company's offerings sit at the top of the children's app charts on both iOS and Android. All in all, TabTale's apps have been downloaded over 220 million times.

Aiming to inspire kids' creativity and imagination, TabTale takes a multidisciplinary approach that involves psychology, creative technology, and user experience when creating apps. Recently, the startup raised $12 million in Series B financing, bringing its total funding to $13.5 million. The latest round was led by Magma Venture Partners and Qualcomm Ventures. Vintage Investment Ventures and existing investors participated as well. TabTale will use the new capital to expand its team and make acquisitions. In March, the company purchased Kids Games Club, the educational mobile app publisher that made Paint Sparkles.

TabTale also recently reached profitability. Currently, its apps see over 20 million active users per month. In September, app analytics platform App Annie named TabTale the eighth largest publisher by download value, placing it alongside names like Rovio, EA, and Disney. A large chunk of TabTale's downloads come from Design It!, a makeover and dress-up app where kids can design their own dresses and makeup styles. The company's next release will be a game called Enchanted Spa Salon, where players have to help cursed princesses become beautiful again.

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