Extraordinary is an upcoming mobile app that lets you help make the world a better place while living an extraordinary life. Every time you eat or shop at any of Extraordinary's partner businesses, a fruit tree is planted on your behalf by single moms in Ethiopia. The trees are planted in eroded areas, reversing desertification and climate change. Furthermore, these jobs allow single mothers to send their children to school and eventually break the cycle of poverty.
Founder Julien Fruchier and his team believe there is too much time spent in front of screens, too much processed food, and too many products made with harmful materials and unfair labor practices. Hence, Extraordinary only features handpicked things and experiences that promote a more extraordinary way of life, including organic food, live music, eco fashion, and outdoor adventures. There are no large corporations on Extraordinary; just local artisans and indie businesses that are working towards a healthier, more sustainable world. To become a part of Extraordinary, businesses must meet at least three of its four-point sustainability criteria: healthy, local, community-minded, and planet-friendly.
Extraordinary also has a social feature that allows you to follow other users, see what they like, and engage in a friendly tree-planting competition. Everything is free for users; the businesses you support pay for the trees.
We all want to make the most out of life and do something about current issues such as poverty and climate change, but we don't always know where to start. Extraordinary's mission is to help people break out of the ordinary. It is scheduled to launch in Vancouver, Portland, San Francisco, and Seattle this fall, with 15 more cities being added in 2015.
Extraordinary has been featured in The Vancouver Observer, Lonely Planet, The Vancouver Sun, Treehugger, the San Francisco Chronicle, and more.