SpyderLynk Makes a Better Bar Code

Based in Englewood, Colorado, SpyderLynk is a mobile activation and marketing platform company helping brand marketers connect to consumers. SpyderLynk offers the only QR code alternative that transforms logos and icons into interactive marketing tools. With SnapTag, SpyderLynk's proprietary mobile bar code solution, consumers with standard camera phones or smartphones can instantly access special offers and exclusive content through advertising, signage, packaging, or screens. Unlike QR codes that require a special app, SnapTags can be activated using any kind of camera phone. Simply take a photo of the SnapTag and send it to the listed destination. Meanwhile, consumers with smartphones may use the SnapTag Reader app.

SnapTag provides marketers with useful analytics data, including snaps, users, opt-ins, and repeat usage. In addition, marketers can manage and edit their mobile marketing campaign as it happens.

In 2012, SpyderLynk was named one of Entrepreneur magazine's “100 Brilliant Companies” and won the Mobile Marketing Association's Smartie Award in the mCommerce category.