Sunday, September 7, 2014

Captora: A Cloud-Based Top-of-Funnel Marketing Tool

Headquartered in Mountain View, California, Captora is the first marketing cloud solution that helps modern marketers expand and optimize their campaigns to engage and convert thousands of new customers. Captora analyzes untapped marketing opportunities, then uses existing content to scale targeted campaigns across various channels. Once new buyers are discovered, Captora tests and optimizes campaigns to deliver the highest possible conversion rates. With Captora, marketers can shape their marketing campaigns based on insight and data instead of guesswork.

Captora was founded in 2012 by Paul Albright, Srihari Kumar, and Anindo Mukherjee. They realized that top-of-funnel marketing hadn't been tapped by modern technologies yet and saw a huge opportunity to improve the way contemporary marketers scaled demand. As marketers and entrepreneurs themselves, they understood the pressure of delivering sufficient high-quality leads and buyers to meet company revenue goals.

Today, Captora tracks and reports on more than 50 million buyer/competitor activities each day and averages over 100 percent uplift on conversions for its customers, which include Marketo, Salesforce, DocuSign, and The International Culinary Center.

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