Friday, March 6, 2015
Bohemian Guitars: Making Beautiful Music
Music is a universal language that everyone understands. In Johannesburg, South Africa, musicians created guitars using scrap material such as oil cans and the like. The ingenuity and creativity these musicians showed inspired Shaun Lee to co-found Bohemian Guitars with his brother Adam in 2012. Together, they created a line of guitars using the same materials the musicians in South Africa used. They gave it a polished look and what came out was a very unique, but playable musical instrument.
The idea behind the company is that musical instruments should not be expensive and need not be made of rare and expensive materials in order to sound great. Aside from the low cost of production materials, Bohemian Guitars are also able to cut prices significantly by selling their products direct to the customers through their website. Bohemian Guitars earned not only success, but recognition as well. They won the Fan Choice Award two years in a row (2013-2014) in Entrepreneur Magazine’s list of The 25 Most Innovative Consumer and Retail Brands.