Friday, March 27, 2015
Radius: Taking Video-On-Demand up to Mainstream Levels
When a movie goes straight to video or is made available for video streaming right away, people automatically assume that it’s not up to par with the films that are released in cinemas. That may have been true in the past, but a subsidiary of The Weinstein Company did something to change that perception.
Radius-TWC repurposed the Video-on-Demand (VOD) distribution platform by turning it into a premiere release platform. The company was co-founded by Jason Janego and Tom Quinn with the vision of providing marquee content to viewers anytime, anywhere. They began by making film festival entries such as Cannes Film Festival entry, Only God Forgives, which stars Kristen Scott Thomas and Ryan Gosling, available on VOD. Many other high quality films followed suit, with some being made available for streaming only two weeks after its theatrical release. In some cases, the movies become available on VOD even before it is released in theaters.