Friday, November 20, 2015

Williamson-Dickie Manufacturing Company: A Brand for the Working Man

The Williamson-Dickie Manufacturing Company has its roots in the U.S. Overall Company, which was founded by C.N. Williamson and E.E. Dickie in 1918; the duo had previous business experience in the vehicle and harness business in Texas. In 1922, the company became the Williamson-Dickie Manufacturing Company when C. Don Williamson as well as his cousin and father bought its 100% stake.

Today, the company is more well-known as the Dickies brand that makes and sells work-related clothes, shoes and personal accessories including belts and backpacks. While its major competitors, such as Carhartt and Ben Davis, are giving the Williamson-Dickie Manufacturing Company stiff competition, it has been holding well on its own especially in overseas markets.

From its early years, Dickies has enjoyed consistent growth except for a few episodes including the Great Depression. Today, the brand is marketed and sold in all 50 states in the United States as well as in countries including South Africa, Saudi Arabia, Australia, Chile, Russia, South Korea, Japan, Chile, Canada, France, Germany, Mexico, Italy, Croatia, Poland, and the Philippines.

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