Tuesday, January 5, 2016

Children’s Place: The Global Brand Name for Children’s Apparel

Generating more than $1.8 billion in annual revenue, Children’s Place operates as a specialty retailer of children’s apparel and accessories. The business is one of the American apparel companies that are publicly traded on the NASDAQ. Common shares of the business are marketed using the ticker symbol PLCE.

The business is headquartered in Secaucus, New Jersey. Its initial public offering happened in 1997. As a pure-play children’s specialty retailer, the company is recognized as the largest in North America. It engages in the designing, manufacturing, licensing and marketing of fashionable, high quality products that are sold at reasonable prices. The products of the company are also sold by third parties which rebrand their products. While this operation generates a substantial portion of their revenue, the company’s retail stores continue to produce the largest chunk of their earnings.

As of October 2015, the company’s store operations include more than 1,080 branches across the United States, Puerto Rico and Canada. Other than these store locations, they also maintain an online site that allows consumers to ship their products around the world. Additionally, they also have 90 other international stores that are franchised in 12 countries. The stores of Children’s Place are divided into four departments, namely Big Girls, Baby Girls, Big Boy and Baby Boys. These departments are intended to cater to the needs of various child sizes.

Created in 1989 the business has made it their commitment to continue on creating fashionable items that are manufactured with the highest quality. They continue to workon their mission of becoming the preferred brand name for kids’ apparel. Through a combination of organic growth and strategic acquisition, the company expands its operations on a global scale. There are more than 4,500 associates who work for the business.

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