Friday, November 18, 2011

Solne Collections: An Eco-Friendly Online Store

Founded on the core values of sustainability and healthy living, Solne Collections offers consumers organic and eco-friendly products that enhance the quality of their lives. An online store, Solne thoroughly vets its merchandise to ensure that it adheres to the company’s exacting standards. For example, Solne only supplies toys free of harmful volatile organic compounds. With a network of suppliers in Canada, Germany, and the United States, Solne searches widely for environmentally sensitive products. Offering an extensive selection, the company caters to men, women, children, and infants. From fashion apparel to organic beauty products to eco-gift wrap, Solne supports green lifestyles.

Based in Colorado, Solne was started by entrepreneur Lin Merage, considered a leading figure in the state’s green movement. Recognizing buyers’ increasing demand for natural products, she tapped into a market growing in size and influence. By deciding to operate a web-based storefront, Ms. Merage, who serves as CEO of Solne, accomplished the goal of reducing its carbon footprint while offering environmentally conscious choices.

Since the company’s launch in 2004, it also has served as a resource for advice on green living. Aside from its products, Solne’s website includes helpful articles on a range of topics. One such article notes that household materials commonly used for decades, such as wood floor finishes, carpet, insulation, paint, and drywall, release toxic volatile organic compounds. Another article by Solne suggests using natural bedding to create a safe sleeping environment for babies.

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