For many women, switching shoes throughout the day is not uncommon, as each pair serves a different purpose. The style of the shoe, as well as the height of its heel, determine whether it is to be worn at daytime, during evenings, for walking, at work... and the list goes on.
Sales and marketing professional Candice Cabe is one of those aforementioned ladies, and she often brought more than one pair of shoes with her on business trips.
“I thought it would be really great to have one pair of shoes with multiple heel heights,” she says.
And that's when inspiration struck.
In May 2010, Cabe founded Day2Night, a startup that creates shoes with convertible heels for women. Its only product at the moment, the “Marissa” peep toe slingback, comes with five interchangeable heels.
And while the company is still in its infancy, Day2Night has already won at traveling event Startup Weekend and was a finalist in business competition MassChallenge.