Wednesday, February 22, 2012

Why Seeing Green is Not Always a Bad Thing

We all know that recycling is good for the environment, but one company wants to make it good for your pocket, too. Recyclebank encourages people to recycle and take green actions by rewarding them with actual premiums. For every eco-friendly act they carry out, such as pledging to use less water or taking a green online quiz, members of the Recyclebank website earn points, which can then be used to purchase products or avail of discounts and coupons. For example, one can get $1 off a Kiss My Face item for 50 points or save $35 on a T-Mobile activation for 125 points.

Led by CEO Jonathan Hsu and CFO Kris Heinrichs, Recyclebank is a firm that is passionate about the environment. Its mission is to inspire others to do positive things for the planet.

As Hsu said, “We help communities and individuals realize a world where nothing is wasted.”

And with over 3 million members in the US and the UK, Hsu and company are doing a pretty good job.

Recyclebank has also teamed up with several well-known brands, including Ziploc, Pantene, and Barnes & Noble, all of which are offering members opportunities to earn more points. Users receive 7 points for recycling 50 Ziploc Sandwich Bags, 10 points for taking a quiz about Pantene's new plant-based bottles, and 500 points for going paperless with a Barnes & Noble NOOK eReader. Depending on the reward, it can be redeemed by printing out a coupon at home, entering a promo code online, or following a special link. Some are sent via snail mail.

In addition to offering points and rewards, Recyclebank provides information about living green on its website as well. One recent article teaches readers how to turn plants into wall art, while another shares tips on recycling wine.

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