Tuesday, March 13, 2012

C2C Outdoor Leads Advertising Industry in America

Founded in 2007 by childhood best friends Michael Palatnek and David Stutz, C2C Outdoor is a one-stop, out of home (OOH) advertising specialty shop headquartered in New York City with offices in Los Angeles. Palatnek, who served as an executive at OOH advertising firm Titan, would sometimes have clients who wanted their ads on spaces that Titan didn't own, and that's when a light bulb went on in his head.

C2C Outdoor brings together the highly fragmented pieces of the OOH market in one place. With its OUTS software system, the agency can identify thousands of outdoor advertising spaces from nearly 200 different vendors by location, dimension, and price. As a single source provider, C2C Outdoor offers strategy, negotiation, and activation services to its customers as well.

With clients across the fashion, television, education, and other industries, C2C Outdoor has placed advertisements for Tiffany & Co., Comedy Central, and The Art Institutes on billboards, buses, and taxi tops, to name a few locations. Last year, C2C Outdoor ranked third on Inc. Magazine's 2011 Inc. 500 List, establishing its position as the fastest growing advertising company in America.

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