Tuesday, March 13, 2012

Get a Good Night's Sleep With SHEEX

Inspired by athletic performance fabrics, SHEEX bed sheets are designed to help athletes and non-athletes alike sleep better so they can perform better. The brainchild of former University of South Carolina (USC) women's basketball coaches Susan Walvius and Michelle Marciniak, SHEEX are the world's first luxury performance bed linen brand. Made from a microfiber polyester and spandex blend, the sheets feature temperature control and moisture wicking properties. Nearly 50 percent more breathable than cotton, SHEEX are soft to the touch as well as fade, wrinkle, and shrink resistant.

According to Walvius, one of the main issues that disrupts most people's sleep is being too warm, as traditional sheets trap heat and can interrupt sleep. SHEEX's Sleep-Fit Technology maintains optimum sleep conditions, and studies suggest that getting enough quality shuteye leads to several health benefits, including a stronger immune system, enhanced energy levels, improved mental functions, and weight loss.

The idea came to the founders when Marciniak introduced Walvius to performance fabrics used in gym wear and Walvius commented how she'd love to have bed sheets made of the same material. After students at USC's Moore School of Business conducted a feasibility study and prepared a business plan, Walvius and Marciniak left coaching to run their business.

Endorsed by the National Sleep Foundation, SHEEX are currently offered in five styles: Home, Nautical (for boats), Adventure (for RVs), Baby, and Travel (similar to sleeping bags). The collections are available online and in retail stores such as Brookstone and Bed, Bath & Beyond.

Aside from television, print, and Facebook advertising, SHEEX are promoted by “Sleep Ambassadors” – a team of professional athletes that include triathlon champion Mirinda Carfrae, Houston Texans running back Ben Tate, snowboarder Steve Fisher, golfer Becky Morgan, and Olympic hurdler David Oliver.

What's next for the company? In the near future, SHEEX will launch sleepwear and three more lines for Bed, Bath & Beyond.

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