Monday, October 29, 2012
App Helps Tame Wild Inboxes
Like many modern folks, Ria Greiff had out-of-control inboxes. With her duties as a psychology professor, clinical director, model, and full-time mom, she barely had time to manage her emails while she was managing her work responsibilities and personal life. Hence, she and her husband Scott, a lead software developer, came up with the idea of creating an app that would help her and other people regain control of their inboxes. After many late nights of working on their idea, the husband and wife team launched MailTamer.
MailTamer is available on the iPhone, iPad, and iPod, and a Mac version is currently in the works.
Ria says she went from 10,000 to 400 emails in half an hour using MailTamer. She now invests all of her freed up time back into the app's operations and marketing, making radio appearances to promote the “zen of a zero inbox.” Scott, meanwhile, is adding features to MailTamer. Additionally, the Greiffs will soon be releasing another app called TaskTamer.
“We're starting to realize we're more than just an app or a couple of apps,” says Ria. “What we really want is to grow into a business that helps, in general, with productivity and efficiency issues. Eventually we'll get to the point where we'll develop an actual company and the company will represent the apps themselves but right now we're just on MailTamer.”