Monday, October 1, 2012

Karma: Instant Mobile Giving

Launched in 2011, Karma is an app that aims to revolutionize giving by letting users instantly send gifts from their phone. “We know we're not the only ones who live far from friends and family,” says co-founder Lee Linden. By pinpointing a problem they had themselves, Linden and the rest of the Karma team built a platform that allows for real-time, person-to-person mobile gifting.

To send a gift, select a product and card within the app. Karma will then notify the recipient via text, email, or Facebook. Recipients can choose their favorite colors, styles, and flavors, as well as swap the gift for another item or donate the value to charity. To receive a gift, they just need to enter their address, and Karma will wrap and send it. Additionally, Karma does all the remembering for you – birthdays, weddings, and other important dates, as well as all of the gifts you've sent in the past.

This past May, it was announced that Karma had been acquired by Facebook.

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