Monday, October 1, 2012
HowAboutWe Helps Couples Decide What to Do on a Date
Brooklyn-based dating startup HowAboutWe recently launched HowAboutWe for Couples, an online members-only service designed just for couples. Every month, users receive a curated “DateBook” containing the best dates in the city, all hand-picked for their quality and originality. Couples choose their favorite and go; HowAboutWe takes care of everything else, from booking to redemption. Previous offerings include a private tour of the Museum of the Moving Image (plus cocktails), two hours at a shooting range, and a private stand-up class followed by a comedy show with dinner and drinks. Membership is $80 per couple per month and can be applied to one date in the DateBook. If nothing strikes a couple's fancy, they can pause their membership for the month. Should they decide to go on more than one date, they pay for each subsequent date booked.
HowAboutWe for Couples is still in private alpha testing but already has a monthly retention rate of 80 percent. “These are incredible experiences that you can't get anywhere else,” says HowAboutWe co-founder and co-CEO Brian Schechter. “We work closely with New York's smartest lifestyle curators and with top-tier vendors to craft the dates.” Yes, the service is only available in NYC at the moment; however, there are plans to expand to other cities such as Boston, Chicago, Los Angeles, San Francisco, and Washington DC next year.
For those who are still looking for love, HowAboutWe's first product is a dating site that was launched in 2010. HowAboutWe (for singles) encourages people to get offline and go on actual dates based on the proposition, “How about we (insert activity here)?” The dating site sees 2,000 new users each day and has generated over 100 percent revenue growth annually.
The startup has raised $18.5 million since its inception. Investors include RRE, Khosla Ventures, High Line, LaunchTime, and NYC Seed, among others.