Tuesday, November 27, 2012

AppRedeem Offers Win-Win Situation for Advertisers and App Users

Headquartered in San Francisco, California, AppRedeem is the startup behind AppTrailers, an app that rewards users for watching videos about other apps. Founded in 2010, AppRedeem helps advertisers and mobile developers reach and engage new customers via a cost-efficient advertising platform.

With AppTrailers, users get points for watching an app trailer whether they download the app at the end of the video or not. Advertisers are only charged if a user opts to download the app. According to AppRedeem, this provides more value to advertiser because users only download the apps they really want to install. Points can be redeemed for gift cards on iTunes, Amazon, and others. Users also earn bonus points when they refer a friend to AppTrailers.

Available on iPhone, Android, and Kindle Fire, AppTrailers receives 5 million video views per day. The platform has been used by Disney, Expedia, Groupon, Expedia, Gameloft, and more. AppRedeem is backed by BlueRun Ventures and SV Angel, among others.

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