Wednesday, March 20, 2013
Taboola Curates Video Content for Publishers, Makes 1.5 Billion Recs Daily
The premier content distribution and monetization platform on the web, Taboola connects people with content they may like by making personalized video recommendations. Taboola accomplishes this through its EngageRank technology, which analyzes how users interact with content in real time in order to accurately predict and recommend videos that may interest them, including those from external sites.
Founded in 2007, Taboola is used by brands and publishers to recirculate their own traffic and gain ROI. Clients include Time.com, USAToday, NY Times, Fox, and Bloomberg. Serving 1.5 billion recommendations per day, Taboola grew 7.5 times in revenue in 2012.
Adam Singolda, founder and CEO, says he started the company with a long-term vision to help content owners worldwide tell their stories to the right audience. “We all have stories to tell; the only reason people are not searching for them yet is because they don't know they exist. That's not how it is supposed to be.”