Monday, July 22, 2013

Swell News Radio Learns What You Like and Don't Like

Swell is to news radio as Pandora is to music radio. Designed with the belief that your time is valuable and should be maximized, Swell only brings you content that you want to listen to. And you don't even have to set up or manage any playlists, as the app will do that for you. The more you use Swell, the more it learns about your preferences. For instance, if you listen to TED Talks, it delivers more TED Talks. If you skip the Sports Update, you get less of that.

Swell's advanced algorithm evaluates content based on a variety of factors, including the amount of time you and other similar users spend listening to episodes of a program, the rating and metadata assigned by a human curator, how closely the content and topic matches your interests, and the rating provided by the Swell user community.

Swell promises to offer “a continuous stream of good stuff,” presented in a user interface that's minimalist, beautiful, and easy to use.

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