Thursday, November 20, 2014

Vidyard: Smarter Video Marketing

Based in Kitchener, Ontario, Vidyard is the world's leading video marketing platform. You may be churning out videos as part of your marketing strategy, but your videos are useless if they're not driving business. Vidyard equips you with the tools you need to take your video marketing to the next level – and turn viewers into customers.

In addition to hosting your video content, Vidyard shows you how your viewers are interacting with it so you can continuously improve your marketing strategy based on analytics. See exactly who's watching what content and for how long, and review your video data for trends to make informed decisions. You can customize your video player to match your branding and make changes to your videos on the fly – any fixes are then instantly reflected across all embed locations.

Vidyard also lets you track each viewer's attention span, video viewing history, unique click-through behavior, and location. You can see when prospects share your videos, and which individual video assets contribute to ROI. All viewer data can be pushed into your marketing automation platform – Salesforce, Eloqua, Marketo, MailChimp, and HootSuite are some of the marketing tools Vidyard integrates with.

Aside from getting to know your viewers, Vidyard enables you to generate leads with email gates and custom forms. All collected contact information is pushed directly into the existing records of your MAP and CRM systems for better segmentation and scoring. You can also optimize your videos by split-testing splash screen images, creating a customized video hub on your website, and managing your YouTube presence from the Vidyard dashboard.

Vidyard is trusted by Qvidian, Rockwell Automation, The Juno Awards, Lionbridge, Deltek, Taulia, TribeHR, and more. The company has been featured in several media outlets including Entrepreneur, Forbes, TechCrunch, the Salesforce Blog, MarketingProfs, The Record, ClickZ, Marketing Land, and ReelSEO.

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