Soundhawk: Hear the World the Way You Want

Lcoated in Cupertino, California, in the heart of Silicon Valley, Soundhawk is a hearing science startup on a mission to transform the listening experience simply and affordably. The company believes that everyone deserves to hear the world the way they want and has unveiled the world's first Smart Listening System.

Hearing plays a crucial role in how we experience our world. In a typical day, we spend 45 percent of our time listening and 30 percent talking. The majority of what we know, we have learned by listening. Yet, we all experience trouble hearing at some points in our lives, whether it's due to a noisy environment or a hearing impairment.

Soundhawk's Smart Listening System combines modern science with modern design to help people hear more of what matters most. The system comprises the Scoop, a sleek, compact earpiece; a wireless omnidirectional microphone; a portable carrying/charging case for the first two components; and the Soundhawk mobile app.

Soundhawk can be personalized to you and your environment. For starters, the Scoop comes with different size ear tips to ensure fit and comfort. To find the optimal listening experience, you can tune the Scoop using your smartphone or select from the preset sound scenes.

Soundhawk is equipped with advanced adaptive audio technology that dynamically changes to your environment, enhancing key sound frequencies so you hear more of what's important and less of what's not. In very noisy environments such as crowded restaurants, you can place the wireless mic near what you want to hear and it will pick up and deliver that sound directly to your Scoop. In addition to enhancing your hearing, Soundhawk can be used to talk hands-free on your smartphone and directly access Siri or Google Now.

Soundhawk was founded by Dr. Rodney Perkins, hearing health innovator and founder of the California Ear Institute at Stanford. For a limited time, the Smart Listening System can be pre-ordered for $279.