Friday, June 22, 2012

Hank’s Fine Furniture: Focusing on Customer Service

When Hank Browne founded Arkansas-based Hanks Fine Furniture in 1975, he grounded the family business on the concept that the customer came first. Thirty-seven years later, the philosophy remains intact, and at Hank’s Fine Furniture, the service does not stop just because a sale is consummated. The company provides a one-year warranty against manufacturers’ defects from the date of purchase and a limited lifetime frame warranty. On the premium bedding lines, the firm also instituted a 30-day Bedding Comfort Guarantee with certain conditions met. The Double the Difference guarantee applies to identical products in the local market area by a competitor, with customers receiving twice the difference if another store advertises a lower price.

Offering fine furniture, bedding, and accessories at considerable savings, the company recognizes its success depends on people walking through the door and their experience in the store. The staff’s devotion to providing exemplary service includes treating customers with utmost courtesy while supplying intelligent advice. The pleasant shopping experience would not matter, of course if Hank’s did not also offer quality items at value pricing. Maintaining one of the industry’s highest percentages of repeat customers, the business consistently earns people’s choice and “best of the best” awards.

Since its opening, Hank’s Fine Furniture has grown to 16 stores in five states. The company’s Hank’s & More Fine Furniture showrooms include gallery collections from top manufacturers, such as Henredon, Lexington Home Brands, Thomasville, and Hooker Furniture. The firm’s Home Place showroom in Pensacola, Florida, also houses the prestigious collections, which came about as a result of customer requests, another indication that Hank Browne’s original vision is alive and well. By taking customer service to the next level, he has ensured happy consumers and future expansion.

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