Tuesday, June 26, 2012

Zite: A Digital Magazine That Knows What You Like

The result of six years of product development, Zite is a personalized magazine for iPhone, iPad, HP Touchpad, and Android phones. Zite helps people stay connected to the Zeitgeist, or the spirit of the times, without getting overwhelmed by all the information available out there today. Zite allows its users to cut through the noise and receive only the stories that they're interested in – their “personal slice of the Zeitgeist”.

Unlike other news readers that are set up using one-time manual customization, Zite pays attention to the user's activities in order to deliver a better personalized experience over time. Every day, Zite evaluates millions of new stories, and displays only those that are relevant to each particular user, based on their Google Reader and Twitter histories, as well as their interactions with previously read articles.

Zite was acquired by CNN last year and may become available on other platforms in the future.

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