Here to help consumers “discover personal and blissfully effortless online shopping” is Mallzee, an app that acts as your very own personal shopper. One that you can carry around in your pocket, at that. Headquartered in Edinburgh, Scotland, Mallzee aims to make clothes shopping simple and fun. Use the app to browse over 200 brands, including Asos, Forever 21, Urban Outfitters, Miss Selfridge, 18 and East, Betsey Johnson, and French Connection. Choose the category of clothing you want to look at, then specify the color, price range, store, and other details. Swipe right to save the item if you like what you see, and swipe left to discard something that's not your style. Mallzee gets smarter the more you use it, filtering through more than half a million products to recommend those that you are most likely to love.
Mallzee also has a unique feature that puts the social into online shopping with a twist. If you need a second opinion, you can share your find with your friends. However, if they don't like it, the buy button will be disabled and you'll actually be prevented from making a purchase. You can try to convince your friends to change their vote, though, and a draw will be enough to lift the ban.
According to Mallzee founder and CEO Cally Russell, social isn't about following strangers or broadcasting your life to the world. “To us social is about enabling people to have meaningful conversations with the people that matter. That's why our users can share clothes only with friends using the app and have conversations with people they know,” he says.
Available for free on the App Store, Mallzee is initially targeting the UK and Ireland. The startup earns affiliate revenue every time a user makes a purchase through the app.